Project Makeover
A makeover simulator in the ads, match-3 in the game
What the ads show. Dramatic before-and-after transformations presented as a makeover simulator, with styling choices driving the outcome.
What the game is. A match-3 puzzle. The games press has described it as near-identical in structure to Lily's Garden, with the makeover framing sitting on top of the tile-matching loop rather than replacing it.
Status. No regulatory ruling. Regularly listed by the press alongside Hero Wars and Mafia City as a reference case for ads built on bizarre scenarios.
