Lily's Garden
Personal drama in the ads, flower matching in the game
What the ads show. Protagonist Lily involved in romantic and family drama, cheating storylines and rescue puzzles, with very little gardening.
What the game is. A match-3 blast puzzle with a garden renovation and story meta layer.
Status. No regulatory ruling. Widely documented by the games press as a reference case for narrative-driven ads that do not match the loop.
Since then. The advertised scenarios were later folded into the game as mini-games, the same route Playrix took after its ASA ruling.
