Ads reported to use another game's footage
The heaviest accusation on this site, and the hardest to prove. Here the claim is not that the ad exaggerates the game, but that the footage belongs to someone else entirely: a PC strategy title, an indie RPG, a different studio's work.
Two things make these cases difficult. Ad videos are usually unlisted, so there is no public URL to point at, and anyone documenting a case needs a capture taken at the moment the ad played. And mobile user acquisition runs through affiliate networks and outside creative shops, so the publisher named in an ad did not necessarily make it. At least one publisher has answered a complaint by saying it only stands behind its official advertising and not material from unofficial sources.
That defence is real, and it is the reason every entry in this group is written in conditional terms, with the source of the report named. None of these has produced a ruling or a lawsuit. Treat them as documented allegations, not findings.
4 listings
Tales of Wind: Radiant RebirthAds reported as showing Flyff, and contradicting each other
- Actually a
- MMORPG
- Tactics
- Third-party footage, Exaggerated graphics
- Evidence
- Reported by players
EvertaleHorror ads for a standard monster-catcher, with scenes traced to OMORI
- Actually a
- Gacha RPG
- Tactics
- Third-party footage, Melodrama / soap opera+1
- Evidence
- Documented by press or research
Guns of GloryThe case that raises the affiliate-network defence
- Actually a
- 4X / city builder
- Tactics
- Third-party footage, Fake action combat
- Evidence
- Reported by players
King of AvalonAds reported as using Cossacks 3 footage
- Actually a
- 4X / city builder
- Tactics
- Third-party footage, Fake action combat+1
- Evidence
- Reported by players
