Hero Wars: Alliance RPG
Battle puzzles in the ads, automated combat in the game
What the ads show. Galahad fighting through hand-played battle puzzles, or on a mission to rescue a princess. Probably the single most discussed set of mobile game creatives on the web.
What the game is. An idle RPG built on automated combat, hero collection and guild wars.
Status. The ASA upheld a complaint in November 2025, but on a different ground: an App Store listing was ruled misleading by omission because it advertised in-app purchases without disclosing that the game contains loot boxes. The complainant was an academic researcher in game regulation. Nexters said it had since updated the description to disclose loot boxes and their probabilities.
Important distinction. The gameplay mismatch in the puzzle ads has never been ruled on. Only the loot box disclosure has. Keep those two separate on the page.
